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News Release


Find out how to grow your asset value with Guestline & JLL

Today, Guestline launches their plans to expand operations in the Irish hotels and hospitality market, supported by their strategic partner, JLL.

Guestline is a market leading provider of property management and distribution software, supporting clients across the globe with cloud-based, multi-functional hospitality and hotel property management solutions.

Existing customers range from five star hotels, to global serviced apartment operators, to student accommodation providers, to budget hotels and include both independent operators and large groups which require interfaces to the booking systems of global hotel brands

Daniel O’Connor, Vice President at JLL Hotels & Hospitality Group commented:
“We’re pleased Guestline are keen to grow their presence in Ireland at a time where Irish hotel transactional activity is returning to peak levels and hotel trading performance across Ireland is improving rapidly (YTD September RevPAR +9.5% in Dublin City Centre and +18.0% across Regional Ireland). Investment in the best hotel technology is vital to ensuring hoteliers maximise their distribution, minimise their cost and create real value”.

Guestline and JLL have formed a strategic partnership to provide hoteliers with the most relevant and accessible market intelligence, focusing on innovative technology solutions to help owners and operators alike, grow the asset value of their properties. Guestline software helps increase bookings through direct online channels, thus avoiding expensive third party agencies and their accompanying commission fees.

At the official launch at JLL’s offices in Dublin next month, both companies will be advising hotel owners and operators on how they can benchmark their performance, streamline operations and ultimately increase profitability and asset value through their in-depth market data analysis and cloud-based hotel software solutions.

Matt Willacy, Guestline Corporate Manager commented:

“Our mission is simple - to be the system of choice for leading hotel and serviced apartment operators across Ireland and demonstrate how our solutions can deliver results for their businesses.

Our hotel and central management systems, distribution platform and digital marketing services are designed to deliver an enriched customer experience and seamlessly connect all areas of the customer journey to enable operators to maximise reservation profit, reduce commissions and boost revenue.


Our unique partnership with JLL means we can offer superior technology and a unique insight to help clients increase asset value. By combining Guestline’s technical excellence with JLL’s industry-leading expertise in real estate and investment management, the partnership supports hotels and enables them to embrace the ever-changing market and improve their business processes”

The Guestline VIP launch takes place at JLL’s office at 10/11 Molesworth Street in Dublin 2, on 19th November 2014 – from 4.00pm to 5.30pm. If you are a hotel owner or operator and wish to attend, please contact Daniel O’Connor ( and Gillian Murtagh (​